Customers Accounting Usage and Organizational Performance: The Mediating Role of Customers Accounting

نویسندگان

چکیده

Purpose: The study aims to examine the mediating role of customer accounting information used in relationship between intensity competition, marketing orientation, accounting, and operational performance case Vietnamese enterprises. Theoretical framework: research model is inherited from Guilding McManus (2002), Gupta Lehmann (2003), Pfeifer et al. (2005) about usefulness business performance. Design/methodology/approach: data were collected by using a questionnaire sent accountants managers email. 324 valid questionnaires analyzed this study. structural equation (SEM). Findings: results have shown positive impact market orientation competitive enterprises on use information. also indicates that perceived benefits can support development strategies help achieve outstanding efficiency. Research, Practical & Social Implications: evaluated companies with intermediary Based results, some solutions are proposed apply improve Originality/value: originality as mediator influence usage organizational These findings be helpful for their

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ژورنال

عنوان ژورنال: International Journal of Professional Business Review

سال: 2023

ISSN: ['2525-3654']

DOI: https://doi.org/10.26668/businessreview/2023.v8i6.2187